[POSTED ON: 31st December 2018]
Make 2019 Your Year of Purpose
Do more good. Have more fun. Make more money.
Let #Purpose drive #profit, #impact, #results and sustainable competitive advantage. And make your business and work more fun and enjoyable; for you, for your customers and your team.
This is true whether you are a home-crafter making products for shows, or a major global business.
Purpose is the bigger reason for your business. It is your Why. Why do you do what you do? It is your reason for being. It is the higher order benefit or value that you bring to the world. It doesn’t change, but it often inspires change. And it can drive profit and value.